← All use cases Audio product stories

Present a product in the company’s own voice

The business prepares its audio presentation in Tookan, which generates and hosts the audio. The business then embeds the audio player on its own website and can view listening statistics in Tookan.

The starting need

Give visitors more context than a few lines of product copy without requiring a long read.

The journey at a glance

Tookan hosts the audio; the business embeds the player on its site and tracks listens.

  1. The business

    Prepares a story in Tookan.

  2. Tookan

    Generates and hosts the audio.

  3. The business

    Embeds the player on its own website.

  4. Listening statistics

    Visitors listen; the business tracks plays.

Real client example

An online wine shop

To present its wines, the business prepares short audio stories in Tookan and embeds the provided players itself on its e-commerce product pages. Tookan hosts the audio and provides listening statistics. The business can describe a bottle’s origin, character or pairing in its own voice.

What this makes possible

A more personal way to help visitors choose, with statistics showing which audio stories are played.

What about your business?

Let’s talk about the journey you want to offer your customers.

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